Starting in 2013, a collaboration between a baker and a businessman, one with great products, the other with a massive vision, together creating opportunities and changing lives. Currently supplying Bakeries to South Africa, Mozambique, Zambia, Tanzania and Papua New Guinea We spent approximately 2 years perfecting every component and aspect of the business to ensure its success for all stakeholders. A great deal of time was invested in developing the perfect oven and bread pre-mix solution as consideration had to be given to not only factors such as even heat distribution, and heat retention but also a design which could work in a variety of different spaces and situations. Also, it had to be robust enough to handle “life in Africa”. The Mama Mimi’s wood fired ovens and business model ticks all these boxes.

Of crucial importance to the success of Mama Mimi's was that the Bakers needed to run their business on a long term sustainable basis. At face value, this may not seem such a big challenge. It needs to be remembered that illiteracy is still very high and concepts like basic cash flow can be very foreign. Add to this the common practice of living from hand to mouth; we knew our greatest challenge would be to ensure that the baker keeps sufficient money from their daily sales to purchase their next bag of Mama Mimi's pre-mix. Included in the Mama Mimi's business is a basic guide to achieving these disciplines. In addition to this, Mama Mimi's distributors act as important business mentors to the bakers. The more successful the baker is, the more successful the distributor is. This training has been compiled by various role-players with many years' experience in assisting and developing small businesses in Africa.

In about 2015 the Mama Mimi’s Cell was born. By grouping, about 20 bakers into a specific area the management and support needed was simplified and enhanced success. See the Mama Mimi’s Cell tab for more info.

The business model is very simple and offers different ways in which someone can be involved. There is an opportunity for entrepreneurs to become Mama Mimi's Bakers in their respective neighbourhoods. Baking fresh bread and other products and selling to neighbours. See the Basic Business Tab

Corporate companies can support the development of neighbourhood bakeries utilising CSR spend and earning BEE points. Either sponsoring a basic business or establish an entire Mama Mimi’s Cell creating 43 sustainable jobs See Mama Mimi’s Cell Tab.


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